In 2012, the National Highway Traffic Safety Administration estimated that 3,328 people were killed and another 421,000 people were injured in accidents involving distracted drivers. "[B]ecause text messaging requires visual, manual, and cognitive attention from the driver, it is by far the most alarming distraction," according to the NHTSA's website.
Volkswagen recently released an ad designed to get people's attention and drive home the message of the dangers of using a mobile device while driving. Set in a Hong Kong movie theater, Volkswagen's "Eyes On the Road" video ad employs a unique stunt to inspire road safety.
Watch the video below: