The first commercial for the all new Dodge Dart, called "How to Change Cars Forever", is scheduled to debut tonight during the Major League Baseball All-Star Game. New England Patriot's quarterback Tom Brady makes a cameo appearance in the 90 second spot as the chosen celebrity spokesperson for the Dart, indicating he will be making more appearances in future Dodge ads. The Jay-Z and Kanye West song No Church In The Wild is used as the soundtrack for the fast paced, fast talking ad that shows in quick progression, and with a healthy dose of humor, the steps from drawing board to a Dodge car.
According to the press release from Dodge: "How to Change Cars Forever" is a rapid-fire "instructional" spot on how to make a world-class car today, providing an inside look into the Dodge brand's approach to designing and engineering its much anticipated entry into the highly competitive compact car segment.
The Dodge Dart is the first jointly engineered vehicle from the marriage of Chrysler and majority owner Fiat. Offered in five trim levels, the 2013 Dodge Dart starts at a baseline price of $15,995. The Dart will be competing, mostly for young buyers, with the Chevrolet Cruze, Ford Focus, Honda Civic, Hyundai Elantra, Nissan Sentra and Toyota Corolla.
The all new 2013 Dodge Dart has been rolling in to dealerships over the last few weeks.
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