Ram has created a special truck, officially known as the Ram Power Wagon Man of Steel Edition, that will be making appearances across the country as promotion for the new Superman movie (opening today).
The truck was on display earlier this week at the New York City premiere of Man of Steel and will be travelling around the country to various events, including the Texas State Fair and the National Rodeo Finals in Las Vegas, Nevada. Eventually it will be auctioned off for charity.
The truck, in Dark Ceramic Gray (think Clark Kent's suit), has a red accent grill with high gloss black roof and black 17-inch off-road alloy wheels. A large Superman "S" is emblazoned on the front center grill, the back tailgate and also is stitched in red on the seat backs. A Man of Steel badge is also found on the glove box.
Ram (Chrysler's truck division) says the truck does not make an appearance in the movie, but that several vintage Ram trucks make cameos. This is a great looking truck that people will enjoy getting to see up close as a tie-in to what is expected to be one of the summer's biggest blockbuster movies.
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Source: Ram
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